The Italian provider of primary cosmetic packaging solutions is paying tribute to Pantone’s 2025 color of the year with a new collection of glass bottles.
Dubbed Absolute, Lumson’s new line aims to redefine serum packaging thanks to its glossy, semi-transparent brown hue. It features seven glass bottles, available in sizes ranging from 10 to 30 ml, paired with either cosmetic droppers or push-down dispensers.
The combination of minimalist sans-serif fonts and refined script typography further enhances the line’s understated elegance.
“The choice of brown is deliberate and meaningful. Far more than a mere alternative to black, it is a warm, enveloping color that conveys subtle, reassuring luxury. This earthy tone reflects naturalness, authenticity, and sophistication, perfectly aligning with the essence of Mocha Mousse — the 2025 Pantone Color of the Year,” explains Lumson.
According to Pantone, Mocha Mousse is a rich and warm brown shade that speaks to our innate desire for comfort. It recalls the sensory indulgence of cocoa, chocolate, and coffee, exuding a refined yet understated elegance.
With its warm brown tone that accentuates the timeless allure of glass, the Absolute collection embodies Lumson’s signature minimalist style, characterized by enveloping colors and sleek, clean lines.
The design is further elevated by the dropper, which features a polished silver finish that adds a touch of shine and sophistication. Entirely in Italy, the droppers are also available in eco-friendly options.
