Cosmic Zen Flower Seed Mix | Eden Brothers
Kian Capital Partners, a lower-middle-market-focused private investment firm, has announced that in partnership with management, it completed the acquisition of Eden Brothers, an e-commerce retailer specializing in flower seeds and bulbs for gardening enthusiasts nationwide.
Eden Brothers was founded in 2009 by CEO Sabine Randon, a former luxury retail executive, and is headquartered in Asheville, NC. The company offers assortments of more than 2,000 varieties of flower bulbs and seeds, vegetable seeds, herb seeds, and unique wildflower mixes developed in-house by its knowledgeable floriculture experts.
“Kian’s focus on partnering with founder-owned businesses and their expertise in e-commerce business models — with a specialization in enthusiast customer bases — really stood out to me,” says Eden Brothers CEO and founder Sabine Randon, who will retain a significant ownership stake and continue leading the business day to day. “In addition, their collaborative approach to growth gave me the confidence to choose Kian as the right partner for this next phase of the business. As we enter the new year alongside Kian, Eden Brothers is well positioned to expand our portfolio with new products and to enter new channels to better serve our customers nationwide.”
Eden Brothers is a digitally-native business that differentiates itself from traditional retailers through a wide breadth of seed and bulb SKUs and a curated customer experience, including educational content and how-tos, with a website featuring photos that help guide its customers to plan and visualize their desired gardens. In addition to product and channel expansion, Eden Brothers will focus on amplifying its digital presence, expanding its library of content, and implementing operational enhancements. Kian will also seek out and support growth through strategic add-on acquisitions.
“The entire team at Kian is incredibly impressed with Sabine, her talented team, and the outstanding company she has built. The home, lawn, and garden industry is benefitting from favorable tailwinds with relatively low e-commerce adoption. Eden Brothers is uniquely positioned to accelerate growth and become the online destination for gardening enthusiasts,” says Kian Principal Caldwell Zimmerman. “Additionally, we are proud to support the expansion of a Western North Carolina-based business following the tragic destruction left by Hurricane Helene, a cause we have supported as a firm since September 2024.”
Eden Brothers is actively seeking partnerships with well-aligned operators in the home, lawn, and garden industries across the U.S. Business owners interested in learning more should contact David Duke, Partner, Business Development at Kian, at [email protected].
